Book Details
Format
Paperback / Softback
ISBN-10
1861520476
ISBN-13
9781861520470
Edition
New
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 19th, 1998
Print length
288 Pages
Weight
272 grams
Dimensions
1.00 x 18.70 x 24.10 cms
Product Classification:
Management & management techniques
Ksh 14,650.00
Manufactured on Demand
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An introduction to the management of strategic change. It takes an interdisciplinary approach to the conduct of change in the real world. It avoids an overly academic approach and stresses the international dimension to competition and change. It uses mini-cases throughout to illustrate the theory.
This is a practical introduction to the management of strategic change. The book takes an interdisciplinary approach to the conduct of change in the real world. The author avoids an overly academic approach and stresses the international dimension to competition and change. Mini-cases are used throughout to illustrate the theory, and a further 20% of the whole book comprises full case studies addressing a wide range of business sectors and different sized companies.
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