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The Management of Intangibles

By: Ahmed Bounfour (Author)

Manufacture on Demand

Ksh 11,600.00

Format: Paperback or Softback

ISBN-13: 9780415439794

Publisher: Taylor & Francis Ltd

Publication Date: Mar 26th, 2007

Weight: 504 grams

Dimension: 23.50 x 16.00 x 1.90 cms

Category: ECONOMICS

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This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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