The Management of Intangibles : The Organisation's Most Valuable Assets
Book Details
Format
Paperback / Softback
ISBN-10
0415439795
ISBN-13
9780415439794
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 26th, 2007
Print length
336 Pages
Weight
504 grams
Dimensions
23.50 x 16.00 x 1.90 cms
Product Classification:
Business strategy
Ksh 9,850.00
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This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
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