The Management of International Tourism (RLE Tourism)
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This book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
International tourism is one of todays major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
Get The Management of International Tourism (RLE Tourism) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
