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The Manager's Guide to Competitive Marketing Strategies, Second Edition

By: USA) Paley New York Norton (Locust Valley (Author)

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Ksh 24,000.00

Format: Hardback or Cased Book

ISBN-13: 9781574442342

Publisher: Taylor & Francis Ltd

Publication Date: Apr 30th, 1999

Dimension: 25.40 x 17.80 x 93.00 cms

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The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies.

Get The Manager's Guide to Competitive Marketing Strategies, Second Edition by Norton (Locust Valley, New York, USA) Paley at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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