The Marketing Director's Role in Business Planning and Corporate Governance
Book Details
Format
Hardback or Cased Book
ISBN-10
0470515805
ISBN-13
9780470515808
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2007
Print length
312 Pages
Weight
658 grams
Dimensions
23.10 x 15.20 x 2.50 cms
Product Classification:
Sales & marketing
Ksh 5,950.00
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Quality
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Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.
Get The Marketing Director's Role in Business Planning and Corporate Governance by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
