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The Marketing Manual

By: (Author) Michael Baker

Werezi Extended Catalogue
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Ksh 8,600.00

Format: Paperback / Softback

ISBN-10: 0750636521

ISBN-13: 9780750636520

Publisher: Taylor & Francis Ltd

Imprint: Butterworth-Heinemann Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 2nd, 1998

Print length: 288 Pages

Weight: 552 grams

Dimensions (height x width x thickness): 24.50 x 19.00 x 1.60 cms

Product Classification: Sales & marketing

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A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.


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