The Marketing Manual
Book Details
Format
Hardback or Cased Book
ISBN-10
113844099X
ISBN-13
9781138440999
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 28th, 2017
Print length
288 Pages
Weight
730 grams
Dimensions
19.70 x 25.40 x 2.20 cms
Product Classification:
EconomicsBusiness & managementSales & marketing managementSales & marketing
Ksh 23,400.00
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A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
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