The Marketing of Technology Intensive Products and Services : Driving Innovations for Non-Marketers
Book Details
Format
Hardback or Cased Book
ISBN-10
184821104X
ISBN-13
9781848211049
Publisher
ISTE Ltd and John Wiley & Sons Inc
Imprint
ISTE Ltd and John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 6th, 2009
Print length
320 Pages
Weight
508 grams
Dimensions
23.50 x 16.40 x 2.00 cms
Product Classification:
Sales & marketingHi-tech manufacturing industries
Ksh 25,000.00
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Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology.
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