The Marketing Plan Handbook : Develop Big-Picture Marketing Plans for Pennies on the Dollar
Second Edition
Book Details
Format
Paperback / Softback
ISBN-10
1599185598
ISBN-13
9781599185590
Edition
Second Edition
Publisher
Entrepreneur Press
Imprint
Entrepreneur Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 10th, 2015
Print length
324 Pages
Weight
524 grams
Dimensions
27.70 x 15.30 x 2.70 cms
Product Classification:
Sales & marketing
Ksh 2,700.00
Werezi Extended Catalogue
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Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Sometimes you don''t need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.
Learn how to:
Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Sometimes you don''t need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.
Learn how to:
- Develop a clear business vision
- Position your business and services strategically
- Research your market and target your ideal client
- Integrate online and offline marketing
- Put measurements in place to assess marketing tactics
- Create an effective implementation schedule
- Review and troubleshoot for future success and growth
Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Get The Marketing Plan Handbook by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Entrepreneur Press and it has pages.
