The Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945
Book Details
Format
Hardback or Cased Book
Book Series
Heritage
ISBN-10
0802042740
ISBN-13
9780802042743
Publisher
University of Toronto Press
Imprint
University of Toronto Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Apr 24th, 1999
Print length
277 Pages
Weight
542 grams
Dimensions
23.50 x 16.00 x 2.80 cms
Product Classification:
Public opinion & polls
Ksh 10,250.00
Publisher Out of Stock
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Quality
Fast
Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.
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