The Measurement of Media Reputation
Book Details
Format
Hardback or Cased Book
ISBN-10
1498572995
ISBN-13
9781498572996
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 25th, 2019
Print length
162 Pages
Weight
411 grams
Dimensions
22.80 x 15.20 x 1.20 cms
Product Classification:
Communication studiesMedia studies
Ksh 15,500.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.
The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.
Get The Measurement of Media Reputation by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has pages.
