The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
by
Helen Katz
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Communication Series
ISBN-10
1032698322
ISBN-13
9781032698328
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 6th, 2025
Print length
220 Pages
Weight
488 grams
Dimensions
23.50 x 16.10 x 2.10 cms
Product Classification:
Communication studiesHumanitiesSocial & cultural historyMedia studiesMedia studiesEconomicsAdvertisingMedia, entertainment, information and communication industriesMedia, information & communication industriesPress & journalismNews media and journalismInformation technology industriesAdvertising industryHistorySocial and cultural history
Ksh 27,900.00
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Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
Get The Media Handbook by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
