The Media Industries and their Markets : Quantitative Analyses
Book Details
Format
Hardback or Cased Book
Book Series
Applied Econometrics Association Series
ISBN-10
0230277705
ISBN-13
9780230277700
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 17th, 2010
Print length
231 Pages
Weight
432 grams
Dimensions
14.20 x 22.30 x 2.00 cms
Product Classification:
MacroeconomicsEconometricsKnowledge managementSales & marketingMarket research
Ksh 16,200.00
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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
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