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The Media Reader : Continuity and Transformation

By: (Edited by) Hugh Mackay , (Edited by) Tim O'Sullivan

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Ksh 26,800.00

Format: Hardback or Cased Book

ISBN-10: 0761962492

ISBN-13: 9780761962496

Series: Published in Association with The Open University

Publisher: SAGE Publications Inc

Imprint: SAGE Publications Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 12th, 1999

Print length: 448 Pages

Weight: 1,140 grams

Product Classification: Media studies

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This text is an essential sourcebook of key statements about transformations in media culture. Focusing on questions of democracy, technology and culture, it provides theoretical approaches to past and present media transformations; and case studies of a range of media, both old media in new times and emerging new media.
`Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists′ - John Corner, University of Liverpool

The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations.

Divided into four parts: Mass Communications and the Modern World; Understanding `Transformations′ in Media Culture; New Media for New Times; Future Perfect?, this Reader provides a framework for examining many of the key transformations in the contemporary media environment. It will be an invaluable resource for researchers and students alike.

Get The Media Reader by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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