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The Message Matters

By: Lynn Vavreck (Author)

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Ksh 7,150.00

Format: Paperback or Softback

ISBN-13: 9780691139630

Publisher: Princeton University Press

Publication Date: Jul 26th, 2009

Weight: 336 grams

Dimension: 23.30 x 15.50 x 1.40 cms

Category: Elections & referenda

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Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

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