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The Mind within the Brain
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The Mind within the Brain : How We Make Decisions and How those Decisions Go Wrong

Book Details

Format Paperback / Softback
ISBN-10 0190263172
ISBN-13 9780190263171
Publisher Oxford University Press Inc
Imprint Oxford University Press Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 6th, 2015
Print length 394 Pages
Weight 576 grams
Dimensions 15.80 x 23.40 x 2.50 cms
Ksh 6,750.00
Manufactured on Demand 0 in stock

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Our decisions make us who we are. In this book, David Redish brings together what is known about how brains work, what is known about how we make decisions, and what is known about how that decision-making machinery can break down to explain irrationality, addiction, and the other ways our choices can go wrong.
In The Mind within the Brain, David Redish brings together cutting edge research in psychology, robotics, economics, neuroscience, and the new fields of neuroeconomics and computational psychiatry, to offer a unified theory of human decision-making. Most importantly, Redish shows how vulnerabilities, or "failure-modes," in the decision-making system can lead to serious dysfunctions, such as irrational behavior, addictions, problem gambling, and PTSD. Told with verve and humor in an easily readable style, Redish makes these difficult concepts understandable. Ranging widely from the surprising roles of emotion, habit, and narrative in decision-making, to the larger philosophical questions of how mind and brain are related, what makes us human, the nature of morality, free will, and the conundrum of robotics and consciousness, The Mind within the Brain offers fresh insight into one of the most complex aspects of human behavior.

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