The Mindful Marketer : How to Stay Present and Profitable in a Data-Driven World
1st ed. 2014
by
Lisa Nirell
Book Details
Format
Paperback / Softback
ISBN-10
1349481564
ISBN-13
9781349481569
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 23rd, 2014
Print length
224 Pages
Ksh 5,950.00
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Quality
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These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be.In The Mindful Marketer, Lisa Nirell explains the need for a shift.
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be. In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.
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