The Mindful Marketer : How to Stay Present and Profitable in a Data-Driven World

Name: The Mindful Marketer
Brand: Palgrave Macmillan
SKU: 9781349481569
Price: 5950 KES
Availability: OutOfStock
ISBN: 9781349481569

1st ed. 2014

by Lisa Nirell

Book Details

Format Paperback / softback

ISBN-10 1349481564

ISBN-13 9781349481569

Edition 1st ed. 2014

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture US

Country of Publication GB

Publication Date Oct 23rd, 2014

Print length 224 Pages

Product Classification: Management & management techniques Management and management techniques Sales & marketing Sales and marketing

KSh 5,950.00

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These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be.In The Mindful Marketer, Lisa Nirell explains the need for a shift.

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be. In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.

Get The Mindful Marketer by Lisa Nirell at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 224 pages.