The Modern Customer – the PHANTOM : Customers on the Run: How Sales must Respond to Radically New Buying Behavior
2023 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3658391987
ISBN-13
9783658391980
Edition
2023 ed.
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 17th, 2024
Print length
259 Pages
Product Classification:
Sales & marketing
Ksh 9,900.00
Werezi Extended Catalogue
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This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.
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