The Most Expensive Game in Town : The Rising Cost of Youth Sports and the Toll on Today's Families
by
Mark Hyman
Book Details
Format
Hardback or Cased Book
ISBN-10
0807001368
ISBN-13
9780807001363
Publisher
Beacon Press
Imprint
Beacon Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 20th, 2012
Print length
176 Pages
Weight
336 grams
Dimensions
22.30 x 14.50 x 1.80 cms
Product Classification:
Sociology: sport & leisureSports & outdoor recreation
Ksh 4,500.00
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A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture
Examining the youth sports economy from many sides—the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids—Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.
Examining the youth sports economy from many sides—the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids—Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.
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