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The Multichannel Challenge

By: Hugh Wilson (Author) , Rod Street (Author) , Lindsay Bruce (Author)

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Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138441040

Publisher: Taylor & Francis Ltd

Publication Date: Aug 2nd, 2017

Dimension: 24.60 x 18.90 x 45.30 cms

Category: ECONOMICS

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Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.

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