The Myths of Creativity : The Truth About How Innovative Companies and People Generate Great Ideas
by
David Burkus
Book Details
Format
Hardback or Cased Book
ISBN-10
1118611144
ISBN-13
9781118611142
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 19th, 2013
Print length
224 Pages
Weight
458 grams
Dimensions
15.90 x 22.90 x 2.10 cms
Product Classification:
Business innovationManagement: leadership & motivation
Ksh 3,800.00
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How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few.
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