The Neoliberal Self in Bollywood : Cinema, Popular Culture, and Identity
Book Details
Format
Hardback or Cased Book
ISBN-10
1789388805
ISBN-13
9781789388800
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 23rd, 2024
Print length
134 Pages
Weight
412 grams
Dimensions
17.60 x 25.10 x 1.60 cms
Product Classification:
Film theory & criticismCultural studiesMedia studies
Ksh 18,000.00
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This book focuses on the neoliberal self, which, far from being a stable marker of urban, liberal, millennial Indian identity, has a schizophrenic quality, replete with contradictions and oppositions, that belies the narrative of progress and prosperity that has marked mainstream cultural discourse in India. 15 b&w illus.
An exploration of the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture.
The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the unstable neoliberal identity lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects.
This analysis draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examines a variety of peripheral subjects and texts, including the film star, the urban space, web series, YouTube videos, and social media content.
The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the unstable neoliberal identity lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects.
This analysis draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examines a variety of peripheral subjects and texts, including the film star, the urban space, web series, YouTube videos, and social media content.
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