The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
Book Details
Format
Paperback / Softback
ISBN-10
0300188293
ISBN-13
9780300188295
Publisher
Yale University Press
Imprint
Yale University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 13th, 2012
Print length
336 Pages
Weight
536 grams
Dimensions
15.40 x 23.30 x 2.20 cms
Product Classification:
Business strategyE-commerce: business aspectsManagement decision makingMarket research
Ksh 3,300.00
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Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Get The Network Is Your Customer by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Yale University Press and it has pages.
