The Neuroscience of Risky Decision Making
Book Details
Format
Hardback or Cased Book
ISBN-10
1433816628
ISBN-13
9781433816628
Publisher
American Psychological Association
Imprint
American Psychological Association
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 13th, 2014
Print length
214 Pages
Ksh 12,400.00
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Every day, choices laden with risk—from intimate encounters and medical procedures to financial decisions and indulgent treats—carry profound consequences. Integrating perspectives from neuroscience, psychology, and behavioral economics, this study explores how diverse influences converge to shape our risk-taking behaviors.
Whether the decision is to have unprotected sex, consent to surgery, spend rather than save for retirement, or have an extra piece of pie, risky decisions permeate our lives, sometimes with disastrous consequences. How and why risk taking occurs has important implications, yet many questions remain about how various factors influence decision-making. The factors that influence risky decision making have been studied from different perspectives, particularly neuroscience, psychology, and behavioral economics.
This pioneering book brings together leading scholars from all of these disciplines to encourage the development of a model of risky decision making that incorporates all relevant research.
This pioneering book brings together leading scholars from all of these disciplines to encourage the development of a model of risky decision making that incorporates all relevant research.
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