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The New Alchemists
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The New Alchemists : The Rise of Deceptive Healthcare

by Bernie Garrett

Book Details

Format Paperback / Softback
ISBN-10 1781611882
ISBN-13 9781781611883
Publisher Hammersmith Health Books
Imprint Hammersmith Health Books
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 29th, 2021
Print length 320 Pages
Weight 554 grams
Dimensions 13.90 x 21.60 x 3.60 cms
Product Classification: Medical & healthcare law Health systems & services
Ksh 3,000.00 Werezi Extended Catalogue

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By looking at classic and current examples of deception in healthcare, from mainstream medicine to alternative therapies, Dr Bernie Garrett shows us how to identify and see through deceptive and unethical health marketing practices and find the evidence that supports what is claimed

How to identify and see through deceptive and unethical health marketing practices

Health scams come in all shapes and sizes—from the suppression of side-effects from prescription drugs to the unproven benefits of ‘traditional’ health practices—taking advantage of the human tendency to assume good intentions in others. So how do we avoid being deceived? Professor of Nursing, Bernie Garrett explores real-world examples of medical malpractice, pseudo and deceptive health science, dietary and celebrity health fads, deception in alternative medicine and problems with current healthcare regulation, ending with a simple health-scam detection kit. And he looks at how these practices and ineffective regulations affect our lives.

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