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The New Brand Spirit

By: Christian Conrad (Author) , Marjorie Ellis Thompson (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780566092442

Publisher: Taylor & Francis Ltd

Publication Date: Nov 13th, 2013

Weight: 900 grams

Dimension: 25.10 x 17.20 x 2.80 cms

Category: ECONOMICS

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The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain.

Get The New Brand Spirit by Christian Conrad at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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Mind, Body, & Spirit