The New Chinese Traveler : Business Opportunities from the Chinese Travel Revolution
by
G. Bowerman
Book Details
Format
Paperback / Softback
Book Series
Palgrave Pocket Consultants
ISBN-10
1137397284
ISBN-13
9781137397287
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 16th, 2014
Print length
226 Pages
Weight
264 grams
Dimensions
20.30 x 14.00 x 1.40 cms
Product Classification:
AsiaManagement & management techniquesManagement and management techniques
Ksh 4,150.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Get The New Chinese Traveler by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
