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The New Communications Landscape : Demystifying Media Globalization

By: (Edited by) Anura Goonasekera , (Edited by) Georgette Wang , (Edited by) Jan Servaes

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Ksh 7,350.00

Format: Paperback / Softback

ISBN-10: 1138879606

ISBN-13: 9781138879607

Series: Routledge Research in Cultural and Media Studies

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 2nd, 2014

Print length: 352 Pages

Weight: 498 grams

Product Classification: Humanities
Cultural studies
Media studies

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New Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.
The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry.
Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local.

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