The New Era of the CCO : The Essential Role of Communication in a Volatile World
Book Details
Format
Paperback / Softback
ISBN-10
163157535X
ISBN-13
9781631575358
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2018
Print length
200 Pages
Weight
277 grams
Dimensions
22.80 x 15.20 x 1.00 cms
Product Classification:
Public relations
Ksh 3,400.00
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The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don Stacks and Donald Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations.
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