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The New Era of the CCO : The Essential Role of Communication in a Volatile World

By: (Author) Don W. Stacks , (Author) Eliot Mizrachi , (Edited by) Roger Bolton

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Ksh 3,400.00

Format: Paperback / Softback

ISBN-10: 163157535X

ISBN-13: 9781631575358

Publisher: Business Expert Press

Imprint: Business Expert Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 30th, 2018

Print length: 200 Pages

Weight: 277 grams

Dimensions (height x width x thickness): 22.80 x 15.20 x 1.00 cms

Product Classification: Public relations

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The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don Stacks and Donald Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations.

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