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The New Guide to Identity

By: Wolff Olins (Author)

Manufacture on Demand

Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138407862

Publisher: Taylor & Francis Ltd

Publication Date: Jul 7th, 2017

Category: THE ARTS: GENERAL ISSUES

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This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.

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