The Objects of Affection : Semiotics and Consumer Culture
by
A. Berger
Book Details
Format
Paperback / Softback
Book Series
Semiotics and Popular Culture
ISBN-10
0230103731
ISBN-13
9780230103733
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 18th, 2010
Print length
198 Pages
Weight
278 grams
Dimensions
20.90 x 14.10 x 1.20 cms
Product Classification:
Media studiesConsumerismMedia studiesConsumerism
Ksh 8,100.00
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In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.
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