The Online Marketplace Advantage : Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
Book Details
Format
Hardback or Cased Book
ISBN-10
1119864747
ISBN-13
9781119864745
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 21st, 2023
Print length
224 Pages
Weight
478 grams
Dimensions
16.00 x 23.60 x 2.20 cms
Product Classification:
MicroeconomicsE-commerce: business aspectsSales & marketing
Ksh 4,850.00
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Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: How to turn the marketplace model into your business’ competitive advantageThe make-or-break decisions for launching an industry-leading enterprise marketplace fastThe best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.
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