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The Optimism Bias
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The Optimism Bias : Why we're wired to look on the bright side

Book Details

Format Paperback / Softback
ISBN-10 1780332637
ISBN-13 9781780332635
Publisher Little, Brown Book Group
Imprint Robinson
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 5th, 2012
Print length 272 Pages
Weight 188 grams
Dimensions 19.70 x 13.00 x 1.80 cms
Product Classification: Popular psychology
Ksh 2,350.00
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One of the most innovative neuroscientists at work today investigates the neural basis of our bias towards optimism.

Winner of the British Psychological Society Book Award for Popular Psychology

Psychologists have long been aware that most people tend to maintain an irrationally positive outlook on life. In fact, optimism may be crucial to our existence. Tali Sharot''s original cognitive research demonstrates in surprising ways the biological basis for optimism. In this fascinating exploration, she takes an in-depth, clarifying look at how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how anticipation and dread affect us; and how our optimistic illusions affect our financial, professional, and emotional decisions.

With its cutting-edge science and its wide-ranging and accessible narrative, The Optimism Bias provides us with startling new insight into how the workings of the brain create our hopes and dreams.


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