The Organic Growth Playbook : Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time
Book Details
Format
Paperback / Softback
Book Series
American Marketing Association
ISBN-10
1839826878
ISBN-13
9781839826870
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 3rd, 2020
Print length
304 Pages
Weight
452 grams
Dimensions
23.00 x 15.30 x 2.70 cms
Product Classification:
Business innovationBusiness communication & presentationOrganizational theory & behaviour
Ksh 3,500.00
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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
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