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The origins of Italian Fashion 1900-1945
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The origins of Italian Fashion 1900-1945

Book Details

Format General Merchandise
ISBN-10 1851777911
ISBN-13 9781851777914
Publisher V & A Publishing
Imprint V & A Publishing
Country of Manufacture CN
Country of Publication GB
Publication Date Apr 7th, 2014
Print length 112 Pages
Weight 534 grams
Dimensions 26.40 x 20.30 x 1.10 cms
Product Classification: Fashion & textiles: design
Ksh 3,600.00
Re-Printing 0 in stock

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The Origins of Italian Fashion examines the history of Italian fashion from the beginning of the twentieth century, when the Lombard tailor Rosa Genoni created the first Italian fashion house independent from the prevailing French style, to World War II, when the Fascist regime co-opted fashion as a propaganda tool.
This fascinating book explores Italian fashion at the beginning of the 20th century, tracing its growth through two world wars to emerge as a dominant force in global fashion. When the Lombard tailor Rosa Genoni created the first Italian fashion house, she broke free of the prevailing French style and launched a national industry. Illustrated with archival material from the design houses as well as illustrations from the earliest Italian fashion magazines, the book focuses on the most important designers from the period: Gabriella di Robilant, the Italian “inven­tor” of sportswear; Salvatore Ferragamo and his famous orthopedic shoes; and Elsa Schiaparelli, the first great protagonist of Italian style. These are the designers who shaped Italian fashion, and their influence continues to be felt today.

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