The Out-of-Home Immersive Entertainment Frontier : Expanding Interactive Boundaries in Leisure Facilities
Book Details
Format
Paperback / Softback
ISBN-10
1472426959
ISBN-13
9781472426956
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 28th, 2014
Print length
216 Pages
Weight
476 grams
Dimensions
24.40 x 17.10 x 1.40 cms
Product Classification:
Sport & leisure industriesMedia, information & communication industries
Ksh 7,350.00
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Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes.
Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a ''pay per use'' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni''s The Out-of-Home Immersive Entertainment Frontier provides a ''state of play'' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.
Get The Out-of-Home Immersive Entertainment Frontier by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
