The Oxford Handbook of Luxury Business
Book Details
Format
Hardback or Cased Book
Book Series
Oxford Handbooks
ISBN-10
0190932228
ISBN-13
9780190932220
Publisher
Oxford University Press Inc
Imprint
Oxford University Press Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 27th, 2022
Print length
656 Pages
Weight
1,242 grams
Dimensions
18.30 x 25.50 x 4.20 cms
Product Classification:
Business strategyBusiness ethics & social responsibilityInternational business
Ksh 27,900.00
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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
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