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The Oxford Handbook of Music and Advertising

By: Carleton University) Deaville Professor of Musicology James (Professor of Musicology (Author) , Kalamazoo College) Tan Associate Professor of Psychology Siu-Lan (Associate Professor of Psychology (Author) , Carleton College) Rodman Professor of Music Theory Ron (Professor of Music Theory (Author)

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Ksh 31,400.00

Format: Hardback or Cased Book

ISBN-13: 9780190691240

Publisher: Oxford University Press Inc

Publication Date: Apr 12th, 2021

Weight: 1730 grams

Dimension: 18.60 x 25.60 x 6.60 cms

Category: Theory of music & musicology

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This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.

Get The Oxford Handbook of Music and Advertising by James (Professor of Musicology, Professor of Musicology, Carleton University) Deaville at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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