The PDMA ToolBook 2 for New Product Development
Book Details
Format
Hardback or Cased Book
Book Series
Product Development and Management ToolBooks
ISBN-10
0471479411
ISBN-13
9780471479413
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 28th, 2004
Print length
576 Pages
Weight
948 grams
Dimensions
24.40 x 16.60 x 3.40 cms
Product Classification:
Mechanical engineering & materials
Ksh 16,900.00
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This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.
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