The People’s Car : A Global History of the Volkswagen Beetle
Book Details
Format
Hardback or Cased Book
ISBN-10
0674050916
ISBN-13
9780674050914
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 16th, 2013
Print length
416 Pages
Weight
594 grams
Dimensions
21.30 x 14.40 x 3.20 cms
Product Classification:
20th century history: c 1900 to c 2000Social & cultural historyCultural studies
Ksh 4,650.00
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Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle’s success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
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