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The People's Car

By: Bernhard Rieger (Author)

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Ksh 5,650.00

Format: Hardback or Cased Book

ISBN-13: 9780674050914

Publisher: Harvard University Press

Publication Date: Apr 16th, 2013

Weight: 594 grams

Dimension: 21.30 x 14.40 x 3.20 cms

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Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.

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