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The People's Choice
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The People's Choice : How the Voter Makes Up His Mind in a Presidential Campaign

Legacy Edition

Book Details

Format Paperback / Softback
Book Series Legacy Editions
ISBN-10 0231197950
ISBN-13 9780231197953
Edition Legacy Edition
Publisher Columbia University Press
Imprint Columbia University Press
Country of Manufacture US
Country of Publication GB
Publication Date Jan 19th, 2021
Print length 224 Pages
Weight 312 grams
Dimensions 15.20 x 22.90 x 1.60 cms
Product Classification: SociologyElections & referenda
Ksh 4,500.00
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The People’s Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. It constituted the first systematic effort to trace voters’ behavior across the duration of a presidential campaign and to follow up on this data years later.

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