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The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions

By: Ismet Burcak Vatansever Durmaz (Author)

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Format: Paperback or Softback

ISBN-13: 9783631792957

Publisher: Peter Lang AG

Publication Date: Jan 27th, 2020

Weight: 258 grams

Dimension: 14.90 x 20.90 x 1.40 cms

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Employer branding is a concept defined as "the package of functional, economic and psychological benefits provided by employment, and identified with the employing company" (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.

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