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The Perils of Perception
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The Perils of Perception : Why We’re Wrong About Nearly Everything

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Book Details

Format Paperback / Softback
ISBN-10 1786494582
ISBN-13 9781786494580
Edition Main
Publisher Atlantic Books
Imprint Atlantic Books
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 5th, 2019
Print length 320 Pages
Weight 346 grams
Dimensions 14.00 x 19.80 x 2.40 cms
Product Classification: Popular culture
Ksh 2,350.00
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A ground-breaking exploration of our ignorance - informed by several exclusive studies across over 40 countries

Do you eat too much sugar? What proportion of your country are immigrants? What does it cost to raise a child? How much tax do the rich pay? Are we more ignorant than we used to be?

Take a minute to answer these questions. No matter how educated you are, this book suggests you are likely to be very wrong indeed. Informed by exclusive research across 40 countries, conducted by global polling firm Ipsos, The Perils of Perception investigates why we don''t know basic facts about the world around us. Using the latest research into the media and decision science, this book will transform the way you engage with the world.


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