The Persona Principle : How to Succeed in Business with Image Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0684802694
ISBN-13
9780684802695
Publisher
Simon & Schuster
Imprint
Touchstone
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 8th, 1997
Print length
240 Pages
Weight
390 grams
Dimensions
22.90 x 15.20 x 1.50 cms
Product Classification:
Business & managementBusiness and Management
Ksh 3,600.00
Manufactured on Demand
0 in stock
Delivery Location
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Quality
Fast
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world''s leading enterprises. Discover how to:
-- Overcome the two biggest obstacles to success -- invisibility and incredibility
-- Capitalize on the five hottest consumer trends to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for success
-- Overcome the two biggest obstacles to success -- invisibility and incredibility
-- Capitalize on the five hottest consumer trends to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for success
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
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