The Persuasion Code : How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Book Details
Format
Hardback or Cased Book
ISBN-10
111944070X
ISBN-13
9781119440703
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 2nd, 2018
Print length
352 Pages
Weight
662 grams
Dimensions
23.60 x 15.60 x 2.80 cms
Product Classification:
Cognition & cognitive psychologySales & marketing
Ksh 3,600.00
Werezi Extended Catalogue
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The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketingSalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEOIncludes guidance for creating your own neuromarketing planAdvance your business or career by creating persuasive messages based on the working principle of the brain.
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