The Platformisation of Consumer Culture : A Digital Methods Guide
Book Details
Format
Paperback / Softback
Book Series
Digital Studies
ISBN-10
1041188714
ISBN-13
9781041188711
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 1st, 2025
Print length
280 Pages
Weight
520 grams
Product Classification:
Internet guides & online servicesInternet guides and online servicesComputer science
Ksh 8,700.00
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This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media.
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
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