The Platformisation of Consumer Culture : A Digital Methods Guide
Book Details
Format
Hardback or Cased Book
Book Series
Digital Studies
ISBN-10
9463729569
ISBN-13
9789463729567
Publisher
Amsterdam University Press
Imprint
Amsterdam University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 6th, 2024
Print length
280 Pages
Product Classification:
Internet & WWW industriesInternet: general works
Ksh 23,400.00
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This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
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