The Pocket Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands
Book Details
Format
Paperback / Softback
Book Series
Rockport Universal
ISBN-10
0760393826
ISBN-13
9780760393826
Publisher
Quarto Publishing Group USA Inc
Imprint
Rockport Publishers Inc.
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Jun 5th, 2025
Print length
216 Pages
Weight
230 grams
Dimensions
12.70 x 12.70 x 2.00 cms
Product Classification:
Graphic designBusiness strategySales & marketing
Ksh 2,350.00
Werezi Extended Catalogue
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The Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental elements of branding.
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
- Authenticity
- Social Responsibility
- World Building
- Gatekeepers
- Rituals and routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Get The Pocket Universal Principles of Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Quarto Publishing Group USA Inc and it has pages.
