The Pocketbook of Audience Research
Book Details
Format
Paperback / Softback
ISBN-10
1032325119
ISBN-13
9781032325118
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 18th, 2023
Print length
194 Pages
Weight
268 grams
Dimensions
13.80 x 21.70 x 1.50 cms
Ksh 4,550.00
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Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
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