The Political Marketing Game
Book Details
Format
Paperback / Softback
ISBN-10
1137516429
ISBN-13
9781137516428
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 29th, 2011
Print length
259 Pages
Weight
364 grams
Dimensions
14.10 x 21.70 x 1.80 cms
Product Classification:
Communication studiesPolitical campaigning & advertising
Ksh 8,100.00
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Quality
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Get The Political Marketing Game by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
